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The Times navigates its busy readers through their day in a clear and simple way, ensuring that they know about key events that affect them directly. The Times is leveraged off the trust platform of the Sunday Times and is the first interactive, integrated digital print medium. The Times reports and breaks news, following the big story of the day, but with originality and with a forward-looking perspective - in addition providing rich multimedia offerings that can be followed online. For nine in ten, The Times is their first read of the day, at home before arriving at work.
 
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